Present Aid is a branch of Christian Aid's organization that focuses on giving gifts to the less fortunate. The site http://www.presentaid.org/page/home allows individuals to buy gifts ranging anywhere from animals, to education or transportation.
This is a great way for members to feel like they are contributing with their finances. For some members they may not be able to contribute hours upon hours of time, but they will donate money to the cause. Christian Aid makes giving more purposeful by allowing the shopper to donate for a specific cause.
Some organizations just ask for donations; however, with Present Aid the members can say specifically that they would like to buy an education gift pack so that kids in poverty stricken areas can expand their minds. This empowers the shopper and gives them greater say so in where their money goes. This was a brilliant move on Christian Aid's part.
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