Christian Aid Continues to Network

Christian Aid is a very powerful organization that understand the power of networking. By working with many organizations, locally and globally, they are able to reach a larger audience.

During Christian Aid Week they are giving their followers many ways to get involved. According to their website you can get involved in a variety of ways:

• You can donate online
• You can host a fundraiser in your church
• You can host a fundraiser in your community
• You can host a fundraiser in your schools
  

By creating different opportunities Christian Aid has allowed their volunteers to lump together their volunteering with something that they are already a part of. So instead of asking them to throw something else onto their already busy plate, they are asking them metaphorically just add a topping to the plate they are already eating from.

They are not disturbing their "rhythm of life" by asking them to add something else, but continue in their daily rhythm and combine it with Christian Aid fundraising.

Another factor that they tap into by doing this is creating a grassroots feel to the movement. They are "putting it back into the hands of the people" in some senses. This is powerful because again it's a nonverbal sign that Christian Aid trusts its volunteers to come through for their organization. This empowers and puts a sense of urgency on its followers to want to serve and give back.