Communication Strategies (cont'd)

Continuing in my series of communication strategies for Christian Aid's "Christian Aid Week" I will now explore the element of letting the followers see where the money is going. This is powerful because it puts faith in the followers to know exactly where their money is going to and how it's effecting the world around them.


You can see by the graph that they break down every area where the money goes into Christian Aid. On top of that they also share stories about lives that have been affected by the money that has supported them. Testamonials can be a very powerful influencing tool, especially when followers read stories about how a portion of their money is making a difference. You can read the stories here.

Christian Aid also has a section for people to tell stories about what they are doing for their personal Christian Aid Week. This galvanizes followers and creates a hub to share ideas and spread innovation and creativity.